Mokaform
Build formsQuestion types

Heatmap question

Use the Mokaform Heatmap question to collect clicks, selections, and visual feedback on images, layouts, products, or designs.

TYPE: HEATMAP

Use Heatmap when respondents should select a point or area on an image.

Use it for

  • Product feedback, visual preference testing, body maps, UI research, shelf placement, and design review.
  • Questions where coordinates or image regions matter more than text.
  • Summary views that show where people clicked.

Settings to check

  • Image quality and aspect ratio.
  • Instructions explaining what respondents should select.
  • Required state.
  • Mobile preview to confirm the image is large enough to use.

Workflow notes

Heatmap works best with clear images and one task per question. If respondents need to explain why they selected an area, add a Long text question immediately after it.

Image content

Use layout image blocks for context.

Long text

Ask for the reason behind a click.

Payment question

Use the Mokaform Payment question to collect money through Stripe for orders, donations, fees, bookings, and paid forms.

Contact question

Use the Mokaform Contact question to collect grouped names, email addresses, phone numbers, and contact details in one block.

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