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Heatmap question
Use the Mokaform Heatmap question to collect clicks, selections, and visual feedback on images, layouts, products, or designs.
Maintained by the Mokaform Product & Documentation team · Last updated
TYPE: HEATMAP
Use Heatmap when respondents should select a point or area on an image.
Use it for
- Product feedback, visual preference testing, body maps, UI research, shelf placement, and design review.
- Questions where coordinates or image regions matter more than text.
- Summary views that show where people clicked.
Settings to check
- Image quality and aspect ratio.
- Instructions explaining what respondents should select.
- Required state.
- Mobile preview to confirm the image is large enough to use.
Workflow notes
Heatmap works best with clear images and one task per question. If respondents need to explain why they selected an area, add a Long text question immediately after it.